If you’ve been following recent AI news, you might have caught the bizarre story of OpenAI’s “goblin problem.” As recently discussed in Tracy’s Brandfully Yours column, a subtle tweak to ChatGPT’s underlying system prompt—instructing it to be a bit “nerdy, playful, and wise”—caused the AI to become utterly obsessed with...Read More

Traditional SEO rankings are no longer enough. In 2026, B2B success is defined by Share of Model (SOM) — the frequency and accuracy with which AI agents cite your brand. Learn how to audit your brand's AI visibility, identify citation gaps, and ensure your official data is the primary source...Read More

SEO vs. AEO: The 2026 B2B Strategy Guide While SEO focuses on ranking links to drive human clicks, AEO (Answer Engine Optimization) optimizes content to be the single, cited source in AI-generated responses. For B2B brands, this means moving from keyword targeting to entity authority, ensuring AI models like Gemini...Read More

The AI hype is everywhere, promising to revolutionize business operations, boost productivity, and uncover groundbreaking insights. For every business leader eager to embrace this technology, there’s another concerned about the risks. The central question remains: “If I feed my confidential business information into an AI tool, will it expose my...Read More

Your marketing team likely hears about AI every day. It’s the buzzword on every conference stage and in every industry report. But for many, the leap from understanding AI’s potential to actually using it feels like a big one. It doesn’t have to be. AI isn’t just a futuristic concept;...Read More